Erik Carrion's profile

3 Musketeers

Erik Carrion
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"A Lighter Way to Enjoy Chocolate"
2009 Telly Award
A creative transformation that repositioned 3 Musketeers as a guilt-free chocolate indulgence with light humor and a memorable mnemonic. The award-winning campaign scored high with consumers, increased sales, and reinvigorated the brand. A Mars, Inc "Gold Standard" in confectionary advertising. 
"Fairy Tale" TV :30 3Musketeer Mint Introduction 
3 Musketeers
Published:
Erik Carrion's profile

Owner

Erik Carrion's profile
Los Angeles, CA, USA

3 Musketeers

A series of spots for 3 Musketeers that repositioned the brand in the category and targeted a multicultural audience.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives